Heineken Masterclass
Heineken, Gruv and Bilheteria Digital came together to unveil valuable strategies behind one of the most important beer brands on the market.
The challenge
Heineken has the purpose of taking its star to every heart and every Brazilian cup and invited us to help make this more and more a reality. That's why we teamed up with Ticketing Digital and developed the Heineken Masterclass
The Dynamic
We invited Heineken leaders to create a Masterclass: 4 episodes full of insights about the market and analysis of successful cases, for students, market professionals and entrepreneurs, all 100% free and online!
Through the website heinekenmasterclass.com.br/, you could register and have access to classes that had the participation of Vanessa Brandão, Guilherme Bailão, Fernanda Saboya and Beatrice Jordão.
Finally, Bilheteria Digital amplified this content, sending emails to its lead base and publicizing this opportunity on the main page of its website.
The result
There were more than 1.7 MM of emails sent, where we reached a link click-through rate of 73%. In addition, more than 30,000 people signed up for the masterclass, ensuring a 63% conversion rate on the site.
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