THE CHALLENGE

During the 2019 carnival, we were invited by Skol to create an action that would transmit the brand's innovative DNA during the revelry period and that the beer brand would be one of the most talked about during the period, with a super reduced budget.

The action needed to travel through the main capitals of the Midwest, such as Brasília, Campo Grande, Goiânia and Cuiabá, and activate most of the carnival events that take place in these squares.

The solution

We identified that a characteristic of all carnivals is the sale of the “combinho” 3 cans of beer for R$ 10, in which the first beer is cold, the second cold and the third usually hot. From this premise, we created an innovative equipment that freezes beer instantly in just 2 minutes, the Skooler.



The action taken caught the attention of all local producers in the cities, who asked Skol to take the equipment to their carnival blocks.

In addition, we aroused the curiosity of celebrities such as Léo Santana, Anitta and Wesley Safadão, who were interested in Skooler.

Results

And what was planned for a carnival action extended for two more months with actions in city markets, carnival hangover events and ending in an out-of-season carnival held in Brasília, the Micarê festival, an event for more than 20,000 people. people.

10m people impactedmillions of reais in earned media brand awareness