at the beach festival

After a two-year break due to the pandemic, the Na Praia entertainment park once again invites Brazilians to put their feet in the sand, offering 13 weekends with cultural programming, sports, a children's space and a gastronomic village.

The result

More than 3MM people reached; 80k followers in less than 3 months on a new profile, exclusive to this new phase of the festival, and 1.5 million visitors to the website. More than 80,000 people interested in securing their ticket, in the virtual queue, and 100,000 tickets sold in 24 hours.

Introduction to Case

In collaboration with Grupo R2, we needed to communicate the return of the Na Praia season in Brasília, after two years interrupted by the pandemic.

With 360 planning, focused on generating talkability and conversions, we joined the Gruvers with the R2 team to focus on Influencer Marketing, Inbound Marketing, Online and Offline Media and Social Media to achieve our goals.

Development

Anxiety among event goers started from the moment the confirmation of the season happened. And then, the curiosity to know the artists who would be on stage was established.

Talking to Grupo R2's artistic team, we realized that there was a great curiosity behind who the attractions would be that year and we realized an opportunity.

That's why we gathered some influencers to give spoilers of what was to come, but of course, with lots of fun and relaxation through videos that showed people's reaction when they discovered the attractions:

Conclusion

In addition, Estância 92, Mercado Pago and RAM also made their name, being present at the event and guaranteeing a festival full of experiences and remarkable moments for the entire audience!