Manda And Wear

We teamed up with Schweppes to launch 4 new flavors of Schweppes Premium Drinks, ready-to-drink cans that maintain the Schweppes Level of quality.

The result

A 360º action, with 14 activated influencers, designed to increase the brand's reach, who produced specific content about the product and amplified campaign engagement.

As a result, we reached more than 30,000 views in reels and took the Schweppes Level to more than 50,000 accounts on Instagram.

Schweppes

Schweppes has just launched drinks in the can, called SCHWEPPES PREMIUM DRINKS with 4 flavors: Spritz, Gin Tonic Pink, Gin Tonic and Vodka&Citrus.

Dynamics

We invite influencers from Brasilia to experience cool experiences that match the new flavors of Schweppes Premium Drinks, participating in the recording of the campaign's manifesto video.

Then, partners received a seeding to promote wide dissemination on social networks, associated with the use of the brand's original filter.

At the same time that the manifesto video was publicized on social networks, face-to-face contact took place: actions in selected bars around the city ensured the public's interaction and connection with the brand, with the "Manda na Lata" campaign: each customer could send a message for another customer, who would receive, in addition to the message, a taste of Schweppes Premium Drinks.