THE CHALLENGE

How to keep the relationship warm between commercial partners and a distributor of big brands? With a big online event, a live that would generate entertainment, but also a return on sales.

THE RESULT

In two days of the event, there were more than 7000 orders and R$10 million in sales, which represented a 23% performance above the target. In addition, we reached the expected objective: more prestige and proximity to partners and suppliers.

Lives, relationship and loyalty

In times of a pandemic, holding events and valuable experiences to bring people and brands together, and still deliver expressive results whether in talkability or sales, was no easy task. But, online events when well planned and executed, give excellent results.

Yes, Gruv took the company's traditional event, Disdal Distributor's approach dinner, into the homes of its customers, generating greater loyalty with supermarket buyers.

Guests received exclusive kits with various items from the distributor, as we wanted them to be part of the event from the invitation to the big moment: Live Disdal Online 2020.

Therefore, during the live, merchandising actions were carried out for numerous brands such as Heinz, Nissin and Mondelez. Chef Rafael Urdaneta taught recipes with items from the kit that was sent and Sommelier Igor Soares showed pairings of Concha y Toro wines with Vigor cheeses.

Finally, the event also featured chat and raffles to connect people with the brand and bring them closer to Disdal.

In this way, we made everyone feel part of the lives and gave voice to partners, we demonstrated recognition, in addition, of course, to valuing Disdal's relationship with its suppliers with excellence.